What is it about?

This article analyses the ideas of marketability and authenticity in the contemporary era reception of musical icon Prince. It examines how the remastered versions of music appropriate his legacy through commodification and commercialization.

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Why is it important?

This article critically analyzes the posthumous existence and reception of Prince through his remastered album releases. It tries to address how Prince's legacy as a popular cultural icon is renegotiated through the marketing of his cultural artefacts.

Perspectives

This research on Prince emphasizes that the relevance of a pop star's posthumous life depends on or is the result of their creative production, cultural reception and economic value.

ADITH K SURESH
MacEwan University

Posthumus Study on Musician Prince

Dr Sony Jalarajan Raj
MacEwan University

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This page is a summary of: Remastering Prince and authenticity: Marketing the posthumous cultural artefacts of a past musical life, Interactions Studies in Communication & Culture, September 2022, Intellect,
DOI: 10.1386/iscc_00045_1.
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