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Why is it important?
The International Folk Art Market (IFAM) in Santa Fe, New Mexico has created a unique opportunity for artisans from remote areas of the world to elevate their craft to the world marketplace. Consumers who come to the market are often of high socio-economic status who seek high-quality goods steeped in culturally significant unique designs, artisanship, and stories. Over time, the artisans have listened to these consumers and adapted their products to have wider global appeal. The result is a new genre of luxury goods that now sustains the artists both economically and culturally.
Perspectives
After nearly 10 years of working with artisans at the International Folk Art Market, I have watched not only their products evolve, but as artisans they gain insight, confidence, and a global perspective of what it is that consumers of folk art desire. The result is that the artisans have been able to grow their businesses, help build economically viable communities in their home villages, and adjust their designs to have wider appeal while at the same time still honoring the folk art and their culture.
Jana Hawley
University of North Texas
Read the Original
This page is a summary of: A hand-crafted slow revolution: Co-designing a new genre in the luxury world, Fashion Style & Popular Culture, October 2018, Intellect,
DOI: 10.1386/fspc.5.3.299_1.
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