What is it about?
Why do we need to hear, rather than just read, an apology? I use the work of Walter Ong to examine this question.
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Why is it important?
With the increasing number of public apologies, it's important for everyone, not just politicians and celebrities, to know what is important in an apology.
Perspectives
I wrote this paper in the midst of a slew of apologies from celebrities, CEOs, and politicians. There were apologies for everything from dog-fighting and sexts to cultural genocide. All the successful apologies had a spoken component.
Shivaun Corry
Duquesne University
Read the Original
This page is a summary of: Public apologies and the psychodynamics of orality, Explorations in Media Ecology, September 2021, Intellect,
DOI: 10.1386/eme_00093_1.
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