What is it about?

This article introduces multiverse ethnography as a team-based qualitative method for studying the mechanical, structural and experiential properties of video games and other technological artefacts. The plurality of perspectives has the potential to diversify findings.

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Why is it important?

Multiverse ethnography includes multiple researchers carrying out coordinated and synergetic ethnographic work on the same research object, thus producing a multiverse of interpretations and perspectives.


A team effort of more than 40 people!

Veli-Matti Karhulahti
University of Jyväskylä

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This page is a summary of: Multiverse ethnography: A qualitative method for gaming and technology use research, Journal of Gaming & Virtual Worlds, April 2022, Intellect, DOI: 10.1386/jgvw_00053_1.
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