What is it about?
This study explores whether following social media influencers on platforms such as Instagram, TikTok, and Facebook is linked to social comparison among Syrian youth aged 18–35. Using a survey of 288 participants, the research found that young people who follow influencers more frequently are more likely to compare themselves with others. However, the overall level of social comparison was generally low, and factors such as gender, age, and education did not significantly affect the results. The study helps explain how influencer content may shape young people’s perceptions of themselves and others in digital environments.
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Why is it important?
This study is important because it examines the relationship between exposure to social media influencers and social comparison among Syrian youth, a topic that has received limited attention in the Syrian context. It provides empirical evidence about how frequently following influencers may be associated with social comparison behaviours among young people aged 18–35. The study also contributes to understanding whether demographic variables such as gender, age, and education influence this relationship.
Perspectives
This study provides insights into how social media influencer content may shape social comparison behaviours among Syrian youth. It opens opportunities for future research on the psychological and social effects of influencer culture in Arab societies, including its possible impact on self-esteem, body image, lifestyle aspirations, and media literacy. The findings may also support educators, researchers, and media professionals in developing awareness programmes that encourage healthier and more critical engagement with social media content.
Dr Daleen AL Ibrahim
Damascus University
Read the Original
This page is a summary of: The relationship between exposure to social media influencers’ content and social comparison level, Journal of Arab & Muslim Media Research, August 2025, Intellect,
DOI: 10.1386/jammr_00112_1.
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