What is it about?

Masameer (which means nails in Arabic) is a series of cartoons posted on YouTube. Each cartoon addresses, in a manner that is both jocose and analytical, a critical issue that shapes the everyday life of residents of the Kingdom of Saudi Arabia. In the present study, Masameer is used as a tool to understand the practice of humor, from the viewpoints of both producers and users.

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Why is it important?

Masameer exemplifies not only the views of humor by those who practice and consume it, but also its boundaries within a society both immersed in tradition and forced to respond to calls for change.

Perspectives

Masameer videos appear to succeed in focusing their viewers on content-relevant issues and matters (as demonstrated by content-relevant comments), but they fail to engage a large segment of their viewers in critical analysis of such issues and matters.

Maura Pilotti
Prince Mohammad Bin Fahd University

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This page is a summary of: The shifting grounds of humour: The case of Masameer in Saudi Arabia, Journal of Arab & Muslim Media Research, April 2022, Intellect, DOI: 10.1386/jammr_00043_1.
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