What is it about?

Masameer (which means nails in Arabic) is a series of cartoons posted on YouTube. Each cartoon addresses, in a manner that is both jocose and analytical, a critical issue that shapes the everyday life of residents of the Kingdom of Saudi Arabia. In the present study, Masameer is used as a tool to understand the practice of humor, from the viewpoints of both producers and users.

Featured Image

Why is it important?

Masameer exemplifies not only the views of humor by those who practice and consume it, but also its boundaries within a society both immersed in tradition and forced to respond to calls for change.


Masameer videos appear to succeed in focusing their viewers on content-relevant issues and matters (as demonstrated by content-relevant comments), but they fail to engage a large segment of their viewers in critical analysis of such issues and matters.

Maura Pilotti
Prince Mohammad Bin Fahd University

Read the Original

This page is a summary of: The shifting grounds of humour: The case of Masameer in Saudi Arabia, Journal of Arab & Muslim Media Research, April 2022, Intellect,
DOI: 10.1386/jammr_00043_1.
You can read the full text:



The following have contributed to this page