What is it about?

In this article, I explore the notion of 'the ideal' narrative as relates to fashion and why it is important to work outside of this narrative in order to decolonize. I explore this topic primarily through Yoruba storytelling, my fashion academic journey and garment construction.

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Why is it important?

This article is important because it aims to call our 'ways of seeing' and our practices into question. It also reflects on what has happened and what is happening around us, which I think is crucial to decolonial work.


I love telling stories and I really enjoyed weaving this story into this article to speak about 'the ideal' narrative in fashion. This article also has other components to it and I hope that there several entry points that people can find to engage with my work and words.

Oluwasola Olowo-Ake

Read the Original

This page is a summary of: Jade kuro: Ditching ‘the ideal’ narrative, International Journal of Fashion Studies, October 2022, Intellect, DOI: 10.1386/infs_00076_7.
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