Leveraging designer creativity for impact in luxury brand management: An in-depth case study of designers in the Louis Vuitton Möet Hennessy (LVMH) brand portfolio

RayeCarol Cavender, Doris H. Kincade
  • Global Fashion Brands Style Luxury & History, March 2014, Intellect
  • DOI: 10.1386/gfb.1.1.199_1

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http://dx.doi.org/10.1386/gfb.1.1.199_1

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