What is it about?

Virtual influencers such as Lil Miquela are becoming increasingly popular on Instagram. This article examines how and why they are dressed. It argues that the fashioning of virtual influencers strategically positions them as human-like while they serve as perfect models.

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Why is it important?

As virtual influencers are relatively new, this article aims to explore how their fashioning contributes to the phenomenon.


This article is a longer and more developed version of a presentation that I held at the Critical Fashion Studies Conference at the University of Melbourne in February 2020.

Charlotte Brachtendorf
Bauhaus University Weimar

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This page is a summary of: Lil Miquela in the folds of fashion: (Ad-)dressing virtual influencers, Fashion Style & Popular Culture, October 2022, Intellect, DOI: 10.1386/fspc_00157_1.
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