What is it about?

This article examines how stock music (used in television, online videos, and other kinds of media) helps shape the public image of Donald Trump and his depiction in television - first as business tycoon and celebrity, then as political outlier and 45th president of the United States. It also looks into what stock music catalogues can reveal to us about public perceptions of Trump, as well as the kinds of music he is associated with, both today and before his presidency.

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Why is it important?

Although we hear stock music everywhere in our daily lives as media consumers, we tend not to consciously listen to it, much less think about its importance in influencing the way we understand current events and celebrities. Taking the specific case of Donald Trump and the music used to portray him in television, this article demonstrates the vital role of stock music in shaping our perception of public figures.

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This page is a summary of: Sounds like money? Stock music, television and Donald Trump, European Journal of American Culture, June 2022, Intellect, DOI: 10.1386/ejac_00069_1.
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