What is it about?

Madchester was a seminal period in British youth culture where there was a shift away from traditional notions of subcultures towards something more fluid. Using interviews and contemportary photographs, the article looks at this time, with a focus on how clothes affect how we move and how we effect clothes when moving (eg walking, dancing, posturing).

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Why is it important?

The article focuses on menswear during the Madchester movement, an often overlooked aspect of cultural and fashion debate. The term ‘fashion in motion’ has been established in this research to define the interaction of garment and wearer in movement and its visual result. The article also contributes the term 'movement' to define define the less tangible, more fluid, shifting and dynamic culture in the ongoing debate of post-subculture.


The article uses interviews with key players of the Madchester movement and many of these people had never been interviewed before. They brought fresh perspecitves and insights to their interviews which I have been able to bring into my research. Fashion is often overlooked when discussing Manchester's cultural mix and as a Mancunian myself whose research and practice is rooted in fashon, I have enjoyed focussing on this. I have also enjoyed litening to the men I interviewed, and their passion for clothes.

Susan Atkin
Manchester Metropolitan University

Read the Original

This page is a summary of: Fashion in motion: The Madchester movement (1985–96), Critical Studies in Men’s Fashion, April 2023, Intellect, DOI: 10.1386/csmf_00064_1.
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