What is it about?
This study integrates the TAM model with the TRA model to analyze the roles of three important antecedents (learning goal orientation; LGO, instructor reputation; IR, & parasocial interaction; PI) on university students’ perceived value (PU) and learning attitude (LA), two critical predictors of MOOC retention (CR).
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Why is it important?
The MOOC platform is performing a public function as an online education system. When this platform is activated, anyone can easily access excellent education in the world.
Perspectives
The software aspect of actual lecturers and learners is just as important as the system (hardware) elements of MOOC.
SangKhee Lee
Pukyong National University
Read the Original
This page is a summary of: Exploring the role of learning goal orientation, instructor reputation, parasocial interaction, and tutor intervention in university students’ MOOC retention: A TAM-TRA based examination, PLOS One, September 2024, PLOS,
DOI: 10.1371/journal.pone.0299014.
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