Einstellungstransfer durch Sponsoring: Welche Stellhebel zum Erfolg führen

David M. Woisetschläger, Jan Dreisbach, Marc Schnöring, Christof Backhaus
  • Marketing Review St Gallen, January 2013, Springer Fachmedien Wiesbaden GmbH
  • DOI: 10.1365/s11621-013-0188-z

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http://dx.doi.org/10.1365/s11621-013-0188-z

The following have contributed to this page: Professor David M Woisetschläger