Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India

Roger Moser, Tobias Schaefers, Jan Niklas Meise
  • Marketing Review St Gallen, June 2012, Springer Fachmedien Wiesbaden GmbH
  • DOI: 10.1365/s11621-012-0133-6

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http://dx.doi.org/10.1365/s11621-012-0133-6

The following have contributed to this page: Professor Tobias Schaefers and Professor Roger Moser