How to diagnose business-to-business relationships by mapping negative incidents

Tore Strandvik, Maria Holmlund
  • Journal of Marketing Management, April 2008, Taylor & Francis
  • DOI: 10.1362/026725708x306149

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor Maria Holmlund and Tore Strandvik