La memoria emocional en la memoria discursiva de la performance demagógica de Cléon

What is it about?

Taking Cleon, the "demagogos", as an example, this article contends that the meaning of words is affected by their discursive memory and its emotional dimension, that is, "emotional memory".

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Why is it important?

This article deals with two theoretical issues: the influence emotions can have in the meaning of words, and how the discursive memory has an emotional dimension called "emotional memory". Moreover, it deals with the meaning of the Ancient Greek word "demagogia".