Comparing customer satisfaction with China mobile and China telecom services: An empirical study

Siong Choy Chong, Wendy Ming Yen Teoh, Ye Qi
  • The Journal of Developing Areas, January 2015, Johns Hopkins University Press
  • DOI: 10.1353/jda.2015.0098

Customer Satisfaction with China mobile and China Telecom Services

What is it about?

This paper aims to examine and compare customer satisfaction towards China Mobile and China Telecom services. The literature suggests that factors such as customer services, price, network quality,and product diversity influence customers satisfaction with telecommunications organisations.

Why is it important?

This study has advanced knowledge for it has provided information on the current state of customer satisfaction on China telecommunications organisations. It has confirmed the factors which significantly influence customer satisfaction with both China Mobile and China Telecom which are beneficial to the telecommunications service providers as they craft strategies towards increased mobile service use in the future.

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The following have contributed to this page: Miss Wendy Ming-Yen Teoh