Consumer Trust in Electronic Channels: The Impact of Electronic Commerce Assurance on Consumers' Purchasing Likelihood and Risk Perceptions

  • Anna Noteberg, Ellen Christiaanse, Philip Wallage
  • e-Service Journal, January 2003, Indiana University Press
  • DOI: 10.1353/esj.2003.0014

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http://dx.doi.org/10.1353/esj.2003.0014

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