The Use of Pricing Information in Service Advertisements

  • A Comparison of Retail versus Professional Services
  • Marla Royne Stafford, Ashley J. Kilburn, Charlotte A. Allen
  • Services Marketing Quarterly, January 2006, Taylor & Francis
  • DOI: 10.1300/j396v27n01_01

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http://dx.doi.org/10.1300/j396v27n01_01

The following have contributed to this page: Dr Marla Royne Stafford