An Advertising Test of the Work Ethic in the U.K. and the U.S.

Richard Tansey, Michael R. Hyman, George M. Zinkhan, Jhinuk Chowdhury
  • Journal of International Consumer Marketing, April 1997, Taylor & Francis
  • DOI: 10.1300/j046v09n03_05

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The following have contributed to this page: Dr. Michael R. Hyman and Michael Hyman