What is it about?
If you are confused or overwhelmed by the choice of devices in the aesthetics market and need help selecting your next device, this article will make things easier for you. It outlines things to consider when making a decision and will help simplify the process.
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Why is it important?
These tried and tested tips will ensure your decision is more likely to be the right one for your clinic and your patient demographic. It will also reduce the risk of you buying a device that does not generate good results or enough revenue for your clinic.
Perspectives
Having spent over 12 years selling capital equipment and energy based devices into aesthetics clinics and another 4 year helping practitioners select their next devices I understand the pitfalls to avoid, the temptation of a new trend and the importance of selecting a device that maximises results, enhances your existing treatments and attracts new patients. If I can help prevent just one person buying the 'wrong' device for their business then I will be happy. Your money is earned through hard work and I want you to spend it on a device that benefits your business.
Vanessa Bird
Read the Original
This page is a summary of: Selecting your next device, Journal of Aesthetic Nursing, June 2023, Mark Allen Group,
DOI: 10.12968/joan.2023.12.5.238.
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