What is it about?
Case studies can add relevance and value to someone considering investing in you or your product. In this article I show you how to utilise a case study in your marketing and advertising.
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Why is it important?
With the prevalence of fake news, consumers want to be given information that is truthful and relevant. Case studies are an important part of the news agenda, make the most of them.
Perspectives
As a journalist and PR, I get asked all the time how people can get their product in the news. The answer is - case studies. If you can humanise something then it has a much greater appeal.
Gina Clarke
Read the Original
This page is a summary of: How to use case studies to effectively market your product or service, Journal of Aesthetic Nursing, October 2018, Mark Allen Group,
DOI: 10.12968/joan.2018.7.8.450.
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