What is it about?
Levrage the difference between the co-production and co-creation.
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Why is it important?
Although social mediaa landscape promises rewards in terms of interaction, this is not necessary in co-creation with social media users.
Perspectives
This work brings together the reults from qualitative research of different social media companies, hope you will enjoy the reading and benefit from the provided model.
Dr Miha Uratnik
Read the Original
This page is a summary of: Interactional Service Innovation with Social Media Users, Service Science, September 2016, INFORMS,
DOI: 10.1287/serv.2016.0149.
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