Dyadic Sources of Trust
What is it about?
In our study, we theorize of different sources of trust across buyer-supplier relationships. Our theory suggests that the sources of trust may differ due to cross-dyad, power position and power imbalance effects. We test our predictions on matched buyer-supplier relationships, and find empirical support for our hypotheses.
Why is it important?
We believe our paper comes at a critical time, for seasoned scholars as well as aspiring scholars studying trust, where the assumption of trust as mutual and reciprocal across relationships may have overlooked exclusive features of the relationship to each party. We also believe our research contributes to the growing interest concerning the roles parties occupy in determining governance of a relationship.
The following have contributed to this page: Bill McEvily and Darcy Fudge Kamal