What is it about?

Companies have tried building networks of Switching Station to extend range of electric vehicles. This article evaluates the environmental and business performance of these models. Recommendations are provided for regulators and policy makers.

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Why is it important?

Electric Vehicles can not get mass adoption without significant changes in public perception of their range-- switching stations are a clever idea to address these. But they come with some unintended consequences.....

Perspectives

When BetterPlace launched the switching station based electric vehicle-- it was an over night sensation, valued at many billions of dollars in months. Yet, a few years later it failed. Was it a failure of the switching station model, or Better Place management. Do switching station models hold promise-- perhaps in a different context?

Karan Girotra
INSEAD

When Tesla introduced switching battery capability it was way later than Better Place, and probably for a good reason. Our paper shows why pulling off this business model is hard. Better Place is bankrupt, but Tesla is doing well...

Professor Serguei Netessine
INSEAD

Read the Original

This page is a summary of: Electric Vehicles with a Battery Switching Station: Adoption and Environmental Impact, Management Science, April 2015, INFORMS,
DOI: 10.1287/mnsc.2014.1916.
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