Effect of Internet Content on Adoption and the "Digital Divide"

What is it about?

More Internet content in a particular languages stimulates adoption by uses who use that language but the magnitude of this effect is previously unknown. This paper shows that these effects are significant and justifies policies that encourage content creation. These policies will increase adoption and, if targeted, can help address the "digital divide" in Internet content across languages.

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Why is it important?

First study to quantify how Internet content affects Internet adoption. This can be used to quantify the benefit of policies that encourage content creation to either stimulate adoption or address the "digital divide" in Internet content across languages.