This shareable PDF can be hosted on any platform or network and is fully compliant with publisher copyright.
When and why to form an alliance with your competitor.
Sometimes, the most counter-intuitive strategy is the one that yields the most profit.
This page is a summary of: Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense, Marketing Science, May 2016, INFORMS,
DOI: 10.1287/mksc.2016.0988.
You can read the full text:
The following have contributed to this page
Journal of International Business Studies
Employees within an organization are increasingly likely to have had multicultural experiences that influence the way they behave, interact with others, and make decisions in the workplace. It is d...
Journal of Personality and Social Psychology
We use language models to improve our understanding of human personality. Our approach accurately predicts how people would respond to new personality questions. It can also identify psychological ...
EuroMed Journal of Business
In Food & Grocery market, given the intense competition with the onset of online retailers and the many traditional retailers upgrading their retail store environment, this study provides insights...
