What is it about?

We draw on complexity theory to explain the origins of a cluster of music theaters in a sleepy hamlet in the Ozarks, and their evolution into a tourist destination attracting more than six million visitors every year.

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Why is it important?

Our study demonstrates the value of conceptualizing evolution in terms of emergence, highlighting distinctions between the nascent complexity approach to evolution and the neo-Darwinian evolutionary approach that has dominated the theoretical conversation in organization science for the past generation.

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This page is a summary of: Organizational Emergence: The Origin and Transformation of Branson, Missouri's Musical Theaters, Organization Science, October 2004, INFORMS,
DOI: 10.1287/orsc.1040.0095.
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