Sunk Cost Fallacy in Driving the World’s Costliest Cars

Teck-Hua Ho, I. P. L. Png, Sadat Reza
  • Management Science, March 2017, INFORMS
  • DOI: 10.1287/mnsc.2016.2651

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http://dx.doi.org/10.1287/mnsc.2016.2651