Modeling Online Browsing and Path Analysis Using Clickstream Data

Alan L. Montgomery, Shibo Li, Kannan Srinivasan, John C. Liechty
  • Marketing Science, November 2004, INFORMS
  • DOI: 10.1287/mksc.1040.0073

Modeling Online Browsing and Path Analysis Using Clickstream Data

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The following have contributed to this page: Dr. Shibo Li