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http://dx.doi.org/10.1207/s15327663jcp1103_04
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Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process
- Jochen Wirtz, Anna Mattila
- Journal of Consumer Psychology, January 2001, Wiley
- DOI: 10.1207/s15327663jcp1103_04
