Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process

  • Jochen Wirtz, Anna Mattila
  • Journal of Consumer Psychology, May 2001, Elsevier
  • DOI: 10.1207/s15327663jcp1003_04

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http://dx.doi.org/10.1207/s15327663jcp1003_04

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