Fairness and Discounts: The Subjective Value of a Bargain

  • Peter R. Darke, Darren W. Dahl
  • Journal of Consumer Psychology, January 2003, Wiley
  • DOI: 10.1207/s15327663jcp1303_13

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http://dx.doi.org/10.1207/s15327663jcp1303_13

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