What is it about?
The paper presents an alternative view of communication and suggests some ways for communication theory to become more visible in implementation science.
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Why is it important?
This is important because the prevailing view of communication...from sender to receiver...does not capture the crucial aspect of mutual understanding which is needed.
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This page is a summary of: Hiding in plain sight: communication theory in implementation science, Implementation Science, April 2015, Springer Science + Business Media,
DOI: 10.1186/s13012-015-0244-y.
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