Information for choosing a new doctor from a healthcare system - online physician biographies

What is it about?

This article seeks to determine how healthcare systems are currently presenting information about their physicians online via online biographies.

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Why is it important?

Marketing and public relations professionals from healthcare systems should be interested in knowing what other systems are doing to market their physicians and make choosing a new doctor easier for patients. Prior research shows that people want more personal information about doctors before deciding on one to visit. They also would like to see a video of a physician so they can know what to expect (e.g., demeanor of doctor) when they go to their first consultation.