What is it about?
The paper throws light on factors influencing patient's decision making when it comes to choosing a Hospital for medical treatment.
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Why is it important?
Useful for those in Hospital Marketing
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This page is a summary of: Marketing of healthcare services in India: a study on factors influencing patients' decision making on choice of a hospital, Journal of Management & Marketing in Healthcare, November 2011, Taylor & Francis,
DOI: 10.1179/175330311x12943314049376.
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