Towards a Broader Value Discourse: Understanding Sustainable and Public Value Potential

What is it about?

The current value discourse tends to be characterized by economic benefits and costs. This may resonate with business actors, but customers and society are increasingly interested in environmental, social and public value as well. This article discusses why and how practitioners and scholars should take sustainable and public value potential into account, and move towards a broader value discourse that would resonate with both business and society.

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