Transforming Business Value through Digitalized Networks: Airbnb

What is it about?

T1. Abstract The purpose and central question of this article is to demonstrate that the process of innovation and value creation is more than a one-dimensional activity and that it needs to be considered as a holistic ecosystem, consisting of five interdependent drivers. This article on such an ecosystem was inspired by research on the Competing Values Framework (Quinn, Rohrbaugh, 1983). The article demonstrates the application of the framework on the disrupting business model of Airbnb in the domain of digitalised hospitality networks. The data and the insights in this study are based on interviews the author conducted with Airbnb staff, hosts, and guests, on previous research and on data from Airdna (2015-2016) compared with public data on Airbnb. This case study demonstrates a new form of participatory business value, co-created between hosts, guests and the digitalised network provider, creating a unique authentic guest experience in a networked environment. his article describes value creation and innovation as an ecosystem of five interdependent value drivers based on the competing values framework( Quinn, Cameron)

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Why is it important?

Value creation is often considered as simply having a great idea. In this 5 step value creation model, every step is equally essential to capture the final value. In this case study about Airbnb the key value drivers are described and how business value can be transformed.

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