What is it about?
Today's customers are ever more demanding and rarely stay satisfied for long. This puts additional pressure on all businesses to innovate bigger and bolder. This article shares some actionable tips on how to adapt your own innovation processes to better meet the desires of today's customers, so that you can now only satisfy but actually delight and surprise them. More emotional resonance also means higher loyalty and advocacy, both of which are essential ingredients for success in business.
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Why is it important?
Today's customers no longer accept innovations which are just marginal changes at higher prices. These are renovations at best. To satisfy, delight and surprise your customers with true breakthrough value, you need to innovate differently. From working with new levers to adding more sensorimotor experiences, there are many ways to innovate. It's time you updated your own processes before losing to competition.
Perspectives
I am passionate about people; the consumers, customers and clients that spend their hard-earned cash on the products and services companies offer. While customers today are more demanding, most organisations co to ue to innovate in the same way and are meeting ever lower levels of success. It is time every business started innovTing from their customers' perspective and not just from their own technical skills.
Ms Denyse Drummond-Dunn
Read the Original
This page is a summary of: Innovation and Creating Shared Value: The Highly Effective Habits of Innovative Organizations, Journal of Creating Value, May 2016, SAGE Publications,
DOI: 10.1177/2394964316628925.
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