What is it about?
This is a case study about how persons involved in imnovation processes perceive innovation and how behavioral rules are used to generate a creative innovation process in a flexible orgnisation.
Featured Image
Why is it important?
This is the first case study combining perception of innovation and the role of nudging and behavioral aspects as an alternatove to a top down innovation management.
Perspectives
This article is part of a bigger perspective on SAP combining its history, current regional CSR activities and innovation management.
Burak Erkut
Technische Universitat Dresden
Read the Original
This page is a summary of: Perceiving Innovation: Who ‘Makes’ SAP Labs India and How?, South Asian Journal of Business and Management Cases, May 2016, SAGE Publications,
DOI: 10.1177/2277977916636981.
You can read the full text:
Contributors
The following have contributed to this page
