The Effects of Digital Storytelling

What is it about?

This study examines the effects of Storytelling Narrated Videos (SNV) on students' knowledge retention and transferability compared to Lecture Narrated Videos (LNV). Conducted with 56 university students in Indonesia using a quasi-experimental design, the study explored two formats for teaching Bloom’s Taxonomy: a lecture-based video and a storytelling-based video. Data from tests, questionnaires, and essays revealed that students who viewed SNV had better retention and performed better in applying concepts to real-world tasks. The storytelling approach improved cognitive skills, engagement, and understanding, making the content more memorable. The findings suggest that incorporating storytelling into educational videos enhances students' retention, transferability of knowledge, and overall engagement.

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Why is it important?

This study is important because it highlights how storytelling in educational videos can significantly enhance students' ability to retain and apply knowledge. Traditional lecture formats may not always engage students or promote long-term understanding, but the storytelling approach creates a more dynamic and relatable learning experience. By improving both retention and the practical application of concepts, this method can lead to more effective teaching strategies, especially in educational settings where fostering deep understanding and transferable skills is crucial. It offers insights into how educational media can be optimized for better learning outcomes.