Features and Dimensions of Health Care Journalism: A Case Study on Spanish Free Magazines

What is it about?

To date no studies have analyzed media content on free distribution health publications, at least not with a direct approach to the question. Considering this research gap, this article presents a case study methodology on three representative Spanish free health magazines, aiming at deepening understanding of this communicative phenomenon. The conclusions argue the rationale behind these publications and their educational and preventive approach, closely related to an advertising and marketing aim and, in general, to the sales objectives of those companies related to health from a general point of view.

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