What is it about?
One major aspect of change management research involves understanding how people experience change and what that can therefore teach us regarding how change could be implemented with higher likelihood of success. Qualitative research provides a better understanding of how change recipients feel about change and how they react to it. Grounded Theory is a particular qualitative approach and can be very beneficial when applied with this approach in mind as it builds theory from the ground up. This paper applies a particular approach to Grounded Theory.
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Why is it important?
It has been widely publicised that there exists a high degree of failure when implementing organisational change. This particular study in the nonprofit sector is important as this sector can ill-afford expensive failures, especially in an environment where change is now fundamental to the future of this sector. By understanding what may improve the chances of successful organisational change, cost-saving activities may become very important for this sector where change is now extremely common.
Perspectives
As an experienced and independent management consultant working entirely within the Australian nonprofit sector, I have a passion for improving the skill sets and capability of nonprofit organisations so that they can become sustainable in the long-term. Change is difficult in this sector owing to the passion of staff as they relate to organisational mission and connect with their clients, being their service users. Additionally, remuneration levels are generally low, and outcomes of this type of research could add substantial value both to the organisations but also to their staff.
Associate Professor and Dean, David Rosenbaum
National Institute of Management & Commerce
Read the Original
This page is a summary of: Applying Grounded Theory to Investigating Change Management in the Nonprofit Sector, SAGE Open, October 2016, SAGE Publications,
DOI: 10.1177/2158244016679209.
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