What is it about?
Privately provided accommodation service is a common business in Uganda's Higher Education sector. This study provides recommendations of how accommodation can be improved to appeal to customers (students). Improvement in service quality can also attract students to a respective higher Education Institution.
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Why is it important?
This research took a case study of Nsamizi Training Institute of Social Development (NTISD) in Uganda to determine the relationship between privately provided accommodation service quality and customer satisfaction. Specifically, the objectives of the study were (a) to find out the relationship between security and NTISD students’ satisfaction with privately provided accommodation, and (b) to find out the hierarchical level of importance of NTISD student satisfaction of the three service quality dimensions (reliability, security, and tangibles) with privately provided accommodation.
Perspectives
This paper covers an area that has been disregarded in Uganda's literature yet there are many investors in private accommodation service. This study gives recommendations and insights to improve service quality in accommodation service.
Dr Joshua Mugambwa
Makerere University Business School
Read the Original
This page is a summary of: Privately Provided Accommodation Service Quality and Customer Satisfaction, SAGE Open, April 2016, SAGE Publications,
DOI: 10.1177/2158244016638390.
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