Marketing Metrics That Contribute to Marketing Accountability in the Technology Sector

Adam Gaskill, Hume Winzar
  • SAGE Open, September 2013, SAGE Publications
  • DOI: 10.1177/2158244013501332

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http://dx.doi.org/10.1177/2158244013501332

The following have contributed to this page: Associate Professor Hume F Winzar