Influenced by Peers

What is it about?

The study examines the role and impact of Facebook as a central political information source within today’s high-choice information environment among university students. It assumes that the growing role of Facebook as a political information source means the return of the two-step flow of information model: political views and experiences of the less interested majority are largely shaped by the communication of the fewer politically interested peers. Based on a survey among university students in Hungary, the study confirms that Facebook is the primary political information source for university students. The results indicate that only a politically interested minority of university students post or share political content on Facebook. However, posting is shaped by dissatisfaction with the way democracy functions, and accordingly, obtaining regular information about politics through Facebook leads to more negative perceptions about the way democracy works. Based on these findings, it may be assumed that the negative evaluation of democracy by students who are informed about politics through Facebook results from the fact that on this platform information and opinions are mostly provided by their discontented peers. An important contribution of this study is that social influences resulting from using Facebook are not investigated in themselves, but are embedded into the modern information environment where several information sources are used simultaneously.

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Why is it important?

In this paper, I report on the role and impact of Facebook as a central political information source within today high-choice information environment among university students in Hungary. This is significant because the result demonstrates the relevance of social influences on political attitudes owing to Facebook. The paper should be of interest to readers in the areas of social media, political communication and political behavior.