What is it about?

This rhetorical analysis attempts to discover how activists in the transnational Palestinian-led boycott, divestment, and sanctions (BDS) movement use social media to appeal to audience's emotions and how pro-BDS social media discourse functions within the larger transnational BDS movement, which seeks to pressure Israel in regard to Palestinian human rights.

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Why is it important?

This paper helps shed light on the rhetorical strategies and functions of pro-BDS discourse on social media, including a comparison to older print-based forms of Palestinian resistance discourse. This analysis and discussion is useful for understanding the discourse and rhetorical strategies of the controversial and often misunderstood BDS movement.

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This page is a summary of: Social Media Rhetoric of the Transnational Palestinian-led Boycott, Divestment, and Sanctions Movement, Social Media + Society, January 2016, SAGE Publications,
DOI: 10.1177/2056305116634367.
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