Virtual worlds as digital workplaces

What is it about?

The primary aim of the current paper is to explore ways in which organizations can benefit from virtual environments to expand their social and professional spheres. Applying the theory of third places to virtual worlds, our conceptual model incorporates practical organizational affordances within three composite dimensions.

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Why is it important?

First, we propose that through their unique, supportive and neutral environments, virtual worlds may reduce the prevalence of social hierarchies, via decreasing the emphasis on predetermined ranks, stereotypes, and cultural or geographic variation. Second, we posit that via encouraging open communication within the form of synchronous and real-time interactions, virtual worlds enable efficient teamwork and collaborative learning. Finally, we emphasize that these friendly, secure, and supportive