The Effects of Online News Package Structure on Attitude, Attention, and Comprehension

What is it about?

This study examines the effects of a linear versus a non-linear website design in the context of designing news packages. We tested the impact of these types of design on reader's attitudes, attention and comprehension.

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Why is it important?

This study is important because it reveals the circumstances in which a linear web design is best and when a non-linear web design is best.