What is it about?
"You'll pay for news, but not me."
Featured Image
Why is it important?
While newspaper firms are having problems monetizing their digital content, this study helps understand consumer psychology when it comes to paying for multiplatform newspapers.
Perspectives
For the very first time, this study identified the third-person effect in paying intent for news.
Dr H. Iris Chyi
University of Texas at Austin
Read the Original
This page is a summary of: Examining the Third-Person Perception on News Consumers’ Intention to Pay, Electronic News, September 2015, SAGE Publications,
DOI: 10.1177/1931243115604883.
You can read the full text:
Resources
Contributors
The following have contributed to this page
